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Privacy Policy

Last updated: November 17, 2023

Privacy Policy

This Application collects certain Personal Data from its Users.

Owner and Data Controller
Delverise
1942 Broadway St. STE 314C
Boulder, CO 80302
United States

Owner contact email: [email protected]

Types of Data Collected

Among the types of Personal Data that this Application collects, by itself or through third parties, there are:

  • Cookies and Usage Data
  • Email address
  • First name and last name
  • Phone number
  • Company name
  • Address
  • Country
  • Various types of Data
  • Website usage data
  • Payment information (processed through our payment providers)
  • Professional and employment information
  • Marketing and communications preferences

Payment Data

All payment data is collected and stored by our payment processors (Stripe and Mercury). Delverise does not directly store any credit card information. Payment processors provide us with a summary of transaction data but do not share your full payment details.

Use of Data Tracking Technologies

We use various tracking and analytics platforms including:

  • Google Analytics
  • Meta (Facebook) Pixel
  • LinkedIn tracking
  • Amplitude Analytics
  • Google Optimize
  • Google Tag Manager
  • HubSpot
  • Apollo.io

These services may collect data about your:

  • Browsing behavior
  • Device information
  • IP address
  • Pages visited
  • Time spent on pages
  • Conversion events

Cross-Platform Data Sharing and Behavioral Advertising

We engage in cross-platform data sharing and behavioral advertising. This means:

  • Data collected through one platform may be shared with other platforms for marketing purposes
  • Your browsing behavior may be used to show you targeted advertisements
  • Your data may be used to create marketing profiles

We use the following platforms for these purposes:

  • Customer.io
  • Loops
  • HubSpot
  • Apollo.io
  • Meta Business Tools
  • LinkedIn Marketing Solutions

Data Retention Periods

We retain different types of data for the following periods:

  1. Marketing Data:
    • Email marketing engagement: 24 months from last interaction
    • Marketing preferences: Until user opts out or requests deletion
  2. Transaction Data:
    • Payment records: 7 years (as required by tax laws)
    • Purchase history: Duration of the account plus 7 years
  3. Customer Service Records:
    • Support tickets: 24 months from resolution
    • Chat logs: 18 months from last interaction
  4. Usage Analytics:
    • Website usage data: 26 months
    • Performance metrics: 36 months in aggregate form

Your Rights Under State Privacy Laws

For California Residents (CCPA)

You have the right to:

  • Know what personal information is collected
  • Know whether your personal information is sold or disclosed
  • Say no to the sale of personal information
  • Access your personal information
  • Request deletion of your personal information
  • Equal service and price, even if you exercise your privacy rights

For Virginia, Colorado, Connecticut, Utah, Texas, Oregon, and Montana Residents

You have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Delete your personal data
  • Obtain a copy of your personal data
  • Opt out of targeted advertising
  • Opt out of data sales
  • Opt out of profiling for significant decisions

How to Exercise Your Rights

You can exercise your privacy rights by:

  1. Emailing us at [email protected]
  2. Submitting a request through our website
  3. Contacting our support team

We will respond to your request within 45 calendar days.

Third-Party Service Providers

We use the following key service providers:

  • Stripe (payment processing)
  • Mercury (payment processing)
  • Webflow (website hosting)
  • Airtable (data management)
  • Zapier (automation)
  • Intercom (customer communication)
  • Zendesk (customer support)
  • Typeform (forms and surveys)
  • Attio (customer relationship management)
  • RB2B (business intelligence)

Each of these providers processes your data according to their respective privacy policies and our data processing agreements with them.

International Data Transfers

While we primarily serve customers in the United States and Canada, your data may be processed in other countries due to the location of our service providers. We ensure appropriate safeguards are in place for these transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

Last updated: November 17, 2024