01
Use-case market map
What gets built
Account universe built per use case, from public sources and each company's own website, with duplicates merged.
Outcome
You see the whole market, split the way your buyers actually buy.
B2B software
SaaS GTM systems.
Broad products create broad markets. We map your market by use case, score every account against how it would actually use your product, and turn that into lists, signals and CRM fields your team can work every week.
Updated October 17, 2026
When it breaks
Demand is real. Finding the right buyers by hand does not scale.
Your product fits several buyer types, and a generic list mixes them all together.
Founders still review conference lists and company websites by hand before every push.
New sales hires prospect without the context the founders carried in their heads.
The CRM records activity, but not why an account was worth calling in the first place.
Operating model
The system we build.
01
Use cases
the buyer types, the problem each one has, and the part of your product each one needs.
02
Market map
every account that could buy, sourced beyond the usual databases.
03
Scoring
each account matched to a use case, with the reason written down.
04
Signals
hiring, funding, launches and other changes that make an account worth a call this week.
05
Activation
outreach, events and LinkedIn aimed at the accounts with the strongest reason.
06
CRM
fields, tasks and follow-ups that carry the context to whoever works the account next.
What we build
What we build for software teams.
02
Account scoring by use case
What gets built
Fit rules per buyer type, research that checks each account against them, and a written reason on every score.
Outcome
Reps know why an account is on the list before they reach out.
03
Signal systems
What gets built
Signals chosen with your team, watched on the accounts that fit, and routed to the right person.
Outcome
Outreach goes to accounts with a reason to talk now.
04
Event and conference routing
What gets built
Attendee and exhibitor lists scored against the same rules as everything else.
Outcome
Limited event time goes to the people most likely to need you.
05
Founder-to-team handoff
What gets built
Founder judgment written into scoring rules, CRM fields and follow-up tasks.
Outcome
New hires prospect from lists that already carry the context.
06
Lifecycle and expansion
What gets built
Signals on existing customers: new teams, new sites, champions who change jobs.
Outcome
Expansion and renewal conversations start before someone notices by chance.
Where it fits
Where it fits in your go-to-market.
Market
Map the accounts and the use case each one fits.
A defensible list instead of a database export.
Timing
Watch the signals that matter on the accounts that fit.
A short list of who to reach this week.
Activation
Outreach, events and LinkedIn from the same scored list.
Messages that name the buyer's real problem.
Handoff
Context written into the CRM for whoever works the account.
Nothing lives only in someone's head.
Best fit
Hire us when the system has to work.
- Your product serves several buyer types and the right message differs for each.
- Founder-led sales worked and you are hiring the team that has to repeat it.
- Events and conferences matter, and you need to know who to spend time with.
- You want scoring you can read and argue with, not a black-box number.
Not a fit
Do not hire us for isolated tasks.
- You only need a list pull without system design or downstream activation.
- You want AI-generated copy without data, QA, targeting, or delivery logic.
- You need a one-off automation that no one will own after launch.
- You are looking for a pure strategy deck instead of a working system.
Implementation
From audit to operating cadence.
01
Learn the product, the buyer types and what each one needs from you.
02
Map the market and clean it: one record per company, every fact sourced and dated.
03
Write the fit rules per use case and score the accounts against them.
04
Pick the signals that matter and wire them into the CRM.
05
Run outreach and event routing from the scored list.
06
Review weekly against meetings and pipeline, then refine.
Clay-connected systems
Clay is often the research layer.
As a Clay First 100 Solutions Partner, delverise uses Clay for market maps, research and scoring where it is the right tool, and connects it to your CRM, your outreach tools and your reporting.
Explore Clay systemsWhat does GTM engineering look like for a SaaS company?
A market map split by use case, scoring with a written reason on every account, signals that say who to reach now, and CRM fields and follow-ups that carry that context to the team.
Our product has many use cases. Can you still build one list?
Yes. We define the fit rules for each use case with you, score every account against all of them, and record which use case fits and why.
Can this help when founders hand sales to a new team?
That is a common starting point. The judgment founders used on calls becomes scoring rules, CRM fields and tasks, so new hires start from lists that already carry it.
Do we need to replace our tools?
Usually not. We build inside the CRM and outreach tools you already use.
Next step
Build the system your team can actually run.
We will look at your current motion, identify the highest-leverage system gap, and tell you what we would build first.