Referral-led growth for a purpose-driven publication.
A social enterprise media brand needed to turn their newsletter into a scalable growth engine. They had the audience and the content. They lacked the data plumbing, automation, and referral mechanics to compound it.
Newsletter had strong content but no referral mechanics to compound growth
Manual reward fulfillment consumed team bandwidth and delayed incentives
No visibility into which channels drove subscribers vs which wasted spend
Accessibility score of 63 excluded a significant portion of the audience
Leadership relied on weekly CSV exports instead of real-time data
Referral Engine
Built a share-and-earn system with tiered rewards that automated the entire fulfillment pipeline. Referral share-rate climbed to 28%.
Live Dashboards
Replaced weekly CSV exports with real-time KPI tiles. Leadership checks live data instead of waiting for reports.
Automation Layer
Automations now queue and fulfill 95% of rewards. Manual tasks dropped 70%. Team focuses on content, not operations.
Accessibility Overhaul
Lighthouse accessibility score jumped from 63 to 96. Inclusive by design, reaching the full audience.
Channel Intelligence
Heat-map and UTM loopback exposed two channels to double-down on and one to sunset, saving ~$2,700/month in ad spend.