01
CRM Enrichment
What gets built
Waterfall enrichment, deduplication, field governance, data refreshes, and CRM-ready account and contact records.
Outcome
Cleaner CRM data that can support segmentation, routing, scoring, and reporting.
GTM systems
GTM Engineering.
We build the systems behind pipeline: enrichment, scoring, routing, outbound activation, CRM automation, reporting, and QA. Delverise helps B2B teams turn scattered tools and manual workflows into a revenue motion the team can actually run.
Updated June 5, 2026
When it breaks
The strategy is not the bottleneck anymore.
High-fit accounts exist, but the team cannot consistently find, score, and route them.
CRM data is stale, incomplete, duplicated, or too inconsistent for automation.
Outbound, inbound, ABM, and partner motions are running from different logic.
Clay, enrichment tools, sequencers, and reporting exist, but no one owns the operating system between them.
Operating model
The loop we build around.
01
Signals
website activity, hiring events, funding, intent, CRM changes, and account-level triggers.
02
Data
enrichment providers, CRM fields, validation rules, deduplication, and source-of-truth decisions.
03
Decisioning
ICP scores, routing logic, suppression rules, segment definitions, and account tiers.
04
Activation
outbound sequences, inbound follow-up, sales tasks, Slack alerts, and partner motions.
05
Governance
naming standards, approval paths, QA checklists, ownership, and documentation.
06
Visibility
dashboards, audit trails, performance snapshots, and system health checks.
What we build
GTM systems that map to active buyer pain.
02
Account Research & Scoring
What gets built
ICP scoring, account research briefs, signal monitoring, and fit logic across firmographic, technographic, and intent data.
Outcome
Sales teams can see which accounts matter, why they matter, and what changed.
03
AI Outbound Systems
What gets built
Target sourcing, contact enrichment, verified sequencing inputs, personalization logic, and campaign QA.
Outcome
Outbound becomes an operating system instead of a disconnected list-and-sequence motion.
04
TAM Sourcing
What gets built
Addressable-market mapping, exclusion logic, fit thresholds, contact discovery, and evergreen refresh workflows.
Outcome
A defensible target-account universe that stays current as the market shifts.
05
Inbound Routing
What gets built
Form-triggered enrichment, MQL and MQA scoring, routing rules, CRM tasks, alerts, and follow-up workflows.
Outcome
High-fit demand gets enriched, prioritized, and routed fast enough to be useful.
06
Reporting & QA
What gets built
Pipeline visibility, workflow QA, data-quality checks, operating dashboards, and ownership documentation.
Outcome
Leaders can trust the system after launch instead of relying on fragile one-off workflows.
Where it fits
The operating layer between tools and pipeline.
Market and account signals
Capture buying triggers, hiring changes, funding events, intent, CRM movement, and account-level context.
A signal layer the team can use for prioritization instead of reacting manually.
Data and enrichment
Normalize CRM fields, run enrichment waterfalls, dedupe records, validate contact data, and refresh stale accounts.
CRM-ready records that can support routing, scoring, outbound, and reporting.
Decisioning and routing
Create ICP scores, segment logic, suppression rules, ownership rules, and escalation paths.
The right accounts and leads move to the right motion with clear context.
Activation and measurement
Connect sequencers, CRM tasks, alerts, reporting snapshots, QA checks, and post-launch review cycles.
A GTM workflow your team can run, measure, and improve after handoff.
Best fit
Hire us when the system has to work.
- Your team has the strategy, but the workflows are still manual or brittle.
- Your CRM, enrichment, sequencing, and reporting layers do not agree with each other.
- Your Clay workflows need production-level governance, QA, and ownership.
- You need inbound, outbound, ABM, or partner motions to operate from shared data logic.
Not a fit
Do not hire us for isolated tasks.
- You only need a list pull without system design or downstream activation.
- You want AI-generated copy without data, QA, targeting, or delivery logic.
- You need a one-off automation that no one will own after launch.
- You are looking for a pure strategy deck instead of a working system.
Implementation
From audit to operating cadence.
01
Audit the current GTM stack, ownership model, data quality, and workflow gaps.
02
Prioritize the highest-leverage use cases across enrichment, scoring, routing, outbound, and reporting.
03
Define data sources, CRM fields, acceptance criteria, and production-readiness gates before building.
04
Build the first workflow in a controlled environment with QA checks and stakeholder review.
05
Connect the workflow into the CRM, sequencer, automation layer, reporting stack, and team handoff path.
06
Run a reverse demo, confirm data quality, and move the workflow into production.
07
Document ownership, maintenance steps, credit usage, failure points, and escalation paths.
08
Review performance after launch and turn the next use case into a scoped build cycle.
Clay-connected GTM systems
Clay is often the workflow layer.
As a Clay First 100 Solutions Partner, Delverise uses Clay for enrichment waterfalls, signal workflows, transformations, scoring inputs, and activation logic when it is the right layer for the job. The larger goal is still the same: make the full GTM motion work across CRM, enrichment, automation, sequencing, reporting, and team ownership.
Explore Clay systemsWhat does Delverise build in a GTM Engineering engagement?
Delverise builds the systems behind pipeline: enrichment, scoring, routing, outbound activation, CRM automation, reporting, QA, documentation, and ownership workflows.
When should a B2B team hire Delverise for GTM Engineering?
Hire Delverise when your GTM strategy is clear enough to operationalize, but the data, tooling, automation, and handoff workflows are still manual, fragmented, or too brittle to scale.
Is this only for outbound?
No. Outbound is one common motion, but GTM Engineering also covers CRM enrichment, inbound routing, account scoring, TAM sourcing, ABM, lifecycle workflows, and reporting systems.
Does Delverise replace our RevOps team?
No. We usually work alongside founders, growth leaders, sales leaders, marketing teams, and RevOps owners to build the workflows and operating layer the internal team will run.
How does Clay fit into the work?
Clay often acts as the enrichment, transformation, and signal workflow layer. Delverise is a Clay First 100 Solutions Partner, and we integrate Clay where it helps the full GTM system work better.
What happens after the system goes live?
We document the workflow, confirm ownership, train the team, review data quality, and define the next optimization cycle so the system does not drift after launch.
Next step
Build the system your team can actually run.
We will look at your current motion, identify the highest-leverage system gap, and tell you what we would build first.