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Post-acquisition GTM build
What gets built
Market map, signal system, CRM rebuild and a first motion, scoped to one commercial goal.
Outcome
The portfolio company can see its market and work it every week.
Private equity
Private equity GTM.
For funds and their portfolio companies. We build the market map, the signals and the CRM a portfolio company needs to grow after the deal, and the deal-flow systems a fund runs on its own data.
Updated October 17, 2026
When it breaks
The growth plan is clear. The system to deliver it is not.
The portfolio company sold through the founder's relationships, and that does not scale.
The CRM is incomplete, duplicated or missing, so nobody can see the real pipeline.
The operating plan names growth targets, but no one owns a repeatable weekly motion.
Several portfolio companies need similar work, and each one starts from scratch.
Operating model
The system we build.
01
Market map
every account the portfolio company could sell to, sourced and cleaned.
02
Signals
the top changes in that market that say who to reach now.
03
CRM
the data model, ownership and fields rebuilt around how the team actually sells.
04
Motion
signal-led outreach, with LinkedIn first, run from the team's own profiles.
05
Reporting
activity, meetings and pipeline the operating partner can read every week.
06
Repeat
the same playbook rolled out across the portfolio.
What we build
What we build for funds and portfolio companies.
02
Signal systems
What gets built
The changes that matter in the portfolio company's market, watched and routed into the CRM.
Outcome
Sellers spend their time on accounts with a reason to talk now.
03
CRM rebuild
What gets built
Data model, deduplication, ownership and integrations with existing systems of record.
Outcome
Pipeline and activity are visible without rebuilding a spreadsheet every week.
04
Portfolio playbook
What gets built
One proven build repeated across portfolio companies, adjusted to each market.
Outcome
Each new company starts from a working system, not a blank page.
05
Deal-flow intelligence
What gets built
The fund's own lists and deal flow scored against its thesis, with the reason on every record.
Outcome
The team spends its time on the deals that fit.
06
Origination outreach
What gets built
The people worth writing to first, researched, with outreach the fund runs itself.
Outcome
A pipeline of deals to choose from, not just the ones that arrive.
Where it fits
Where it fits after the deal.
First 60 days
Map the market, pick the top signals, fix the CRM.
A clear view of who to sell to and who to call this week.
First motion
Signal-led outreach from the team's own LinkedIn profiles.
Meetings measured against the company's own baseline.
Operating review
Weekly reporting on activity, meetings and pipeline.
Numbers the operating partner can bring to the board.
Portfolio
Repeat the build at the next portfolio company.
A playbook that gets faster every time.
Best fit
Hire us when the system has to work.
- You are in the first two years after an acquisition, with a growth thesis.
- Sales still depends on the founder or a few relationships.
- Several portfolio companies need similar GTM work.
- You want a working system the company owns, not another slide deck.
Not a fit
Do not hire us for isolated tasks.
- You only need a list pull without system design or downstream activation.
- You want AI-generated copy without data, QA, targeting, or delivery logic.
- You need a one-off automation that no one will own after launch.
- You are looking for a pure strategy deck instead of a working system.
Implementation
From audit to operating cadence.
01
Agree the commercial goal with the operating partner and the portfolio company.
02
Map the market and clean the data before anything is built.
03
Pick the top signals and wire them into the CRM.
04
Start signal-led outreach from the team's own profiles.
05
Report weekly on activity, meetings and pipeline.
06
Hand over a documented system, or keep running it with the team.
Can you work with both the fund and a portfolio company?
Yes. We agree the commercial goal with the operating partner and do the work inside the portfolio company with its team.
What usually breaks in a portfolio company's GTM after a deal?
Sales depends on a few relationships, the CRM does not show the real pipeline, and no one owns a weekly motion. The first job is a clean market map and a CRM people can trust.
Can the same build run across several portfolio companies?
Yes. The playbook is the same; the market map, signals and messages change for each company.
Do you build deal-flow systems for funds?
Yes. We score a fund's own lists and deal flow against its thesis, with the reason written on every record, and build outreach the fund runs itself.
Next step
Build the system your team can actually run.
We will look at your current motion, identify the highest-leverage system gap, and tell you what we would build first.