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68.2%
Increased in Page Views
35%
decreased in bounce rate
20%
Increased in onversion rates
25%
Increased in mobile traffic
*Please note that due to a non-disclosure agreement and based on our partner's request, we cannot share any sensitive data of this case study.
Who is Bristle
Bristle is a digital health startup that analyzes the oral microbiome to measure oral health status and provides personalized insights to optimize and maintain oral health. They had completed the YCombinator accelerator program and had a website in place, but it wasn't performing well, and most visitors were bouncing upon landing on the page
Objectives
Bristle needed a team with product marketing chops to help them overhaul their entire web platform and architect a user experience that would increase their conversion rates.
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Challenges
Bristle's website was not performing well across web and mobile devices. Most visitors were bouncing upon landing on their home page. A sizable segment of their target audience accessed their platform on mobile devices, but their experience was poor as the website was not optimized for mobile. They needed a better user experience and UI/UX design to increase their conversion rates, especially on the mobile front.
Their existing point of sales systems (POS) created a lot of friction, resulting in lost sales as potential customers gave up during checkout. They needed an e-commerce backend that integrated with their Point of Sales (POS) system with minimal friction.
Approach
We took a holistic approach to address Bristle's challenges, focusing on user experience, design, website development, and backend integration.
User Experience
UI/UX Design
Mobile Optimized Design
Website Development
Backend CMS
E-commerce Payment Integration
Website Optimization
Some of our designs
Execution
Our team worked closely with Bristle's internal team around the clock to ensure that the website overhaul was completed in just two weeks.
Outcomes
Our work with the team at DiLorenzo and Kinsey CPAs resulted in the following outcomes:
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The new website design and user experience led to a 68.2% increase in page views and a 30% decrease in bounce rate.
The optimized website design and messaging led to a 20% increase in conversion rates.
The website's mobile optimization resulted in a 25% increase in mobile traffic, indicating that the website was more accessible and user-friendly for mobile users.
Bristle's website now effectively communicates their unique value proposition, helping them to stand out in a crowded marketplace and drive growth.
Solution provided
What our partner says
Working with Delverise was a phenomenal experience. They came in with very little knowledge of our company, rapidly got up to speed, and helped us improve our branding with optimized landing pages, build our e-commerce backend and integrate it with our POS. Delivery and feedback response times were incredible. We love working with Delverise! I highly recommend them."
Brian Maurer
Founder, Bristle Health
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