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Partner
We partnered with SpineThera, a trailblazing BioTech company dedicated to the development of sustained-release, injectable drugs. SpineThera's unique technology meets the strict safety requirements for administration in and near the spine, offering a new frontier of treatment options for patients and physicians. Their innovative solutions aim to reduce risk, improve outcomes, and manage overall treatment costs in markets where approved drugs are scant or non-existent.
Objectives
The primary objective was to transform SpineThera's online presence through a complete overhaul of their existing website, enabling them to more effectively communicate their breakthrough value proposition. Despite a successful funding round, their old website failed to embody the captivating narrative and unique value proposition that had wooed their investors. So we set out to breathe new life into their branding, distilling their complex scientific concepts into a clear and relatable message for their target audience.
Challenges
SpineThera faced several hurdles that we aimed to address:
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Their website was outdated and needed a serious refresh to mirror their cutting-edge technology.
The website lacked mechanisms to capture visitor data, leaving a wealth of insights untapped.
Their target audience found their message hard to decipher due to the complexity of the underlying scientific concepts
Despite their innovative solutions, SpineThera struggled with brand awareness and visibility in the market.
The messaging on the website was unclear, leading to confusion among their target audience
One of the biggest challenges was simplifying and effectively communicating the complex scientific concepts associated with their proprietary technology to their audience
Approach
Our approach was both strategic and holistic. We didn't merely want to give SpineThera a facelift; we aimed to transform their brand messaging and online presence from the ground up.
Target Audience Research
Understanding the audience was the first step toward effective communication. We developed a clear and concise messaging strategy that resonated with SpineThera's target audience. This involved highlighting the benefits of SpineThera's technology in a way that was easily understandable. We also aligned the messaging with visual designs specific to SpineThera’s audience to ensure consistency across all elements of the brand.
Website Redesign
Next, we audited SpineThera’s existing website and identified areas that needed improvement.The website was redesigned with a modern, user-friendly interface that accurately represented their value proposition and showcased their proprietary technology. We implemented a responsive design to ensure that the website was optimized for mobile and tablet devices. Clear calls-to-action (CTAs) were incorporated throughout the website to encourage visitors to engage with the brand. We also ensured that SEO best practices were followed, optimizing the website content for search engines.
Data and Analytics Implementation
The final phase involved implementing Google Analytics to capture visitor data. We set up lead capture forms on the website to gather visitor information and designed landing pages optimized for lead capture to drive conversions. This data-driven approach allowed us to understand the behavior of the visitors better and to refine our strategy continuously.
Launch
After weeks of thorough planning, designing, and refining, we launched SpineThera's new website. It was a user-friendly, engaging platform that not only showcased SpineThera's innovative technology but also successfully communicated their unique value proposition to their target audience.
The new site represented a significant departure from the old one, with a sleek, modern design, clear and concise messaging, and robust data capture capabilities.
Some of our designs
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Outcomes
The outcome of our efforts was a resounding success.
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Website traffic increased by 75% after the overhaul and optimization.
The bounce rate, a key indicator of visitor engagement, decreased by 40%
Brand awareness among the target audience skyrocketed by 300% thanks to the updated branding and messaging.
Most importantly, conversion rates – the ultimate measure of our strategy’s success – increased by 50% due to clearer messaging and improved website design.
Solution provided
What our partner says
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The Delverise Team took an innovative approach, did exactly what we asked and were very responsive. We were impressed with the final results.
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Jeff Misling
CEO and Chairman of the Board of Directors
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From big wins out the gate to strategic, measured long-term results, we are proud to partner with clients of all stages, sizes and across B2B and Impact on meaningful growth strategies and execution.
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