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Who is Gradia
Gradia is redefining how clinics operate in the digital age. They enables physicians to delegate and deliver concierge care seamlessly. The Gradia team are graduates from the Ycombinator startup accelerator program.
Objectives
Our mission was two-fold: first, to revamp Gradia's website with a particular focus on the landing page, and second, to optimize their landing page to boost conversion rates and effectively engage potential clients. The ultimate goal was to help Gradia resonate with its educated audience, conveying the true value of its innovative product.
Challenges
The primary challenge of the project was to build a referral system and data infrastructure that was easy to use, effective, and integrated seamlessly with our partner’s web platform and email service provider. Additionally, we needed to ensure that the website was accessible to all users and compliant with accessibility standards.
Approach
UI/UX Design
The first step was redesigning the user interface. We wanted to create an inviting, intuitive, and immersive experience that reflected Gradia's core message. We focused on streamlining navigation, improving readability, and crafting an aesthetically pleasing color scheme that aligns with Gradia's brand identity.
Mobile Optimized Design
Recognizing that a large chunk of Gradia's target audience would visit the website on mobile devices, we designed the landing page with a mobile-first approach. This included ensuring that all elements scaled well on smaller screens, optimizing images for faster load times, and ensuring the overall layout was finger-friendly for users on touch devices.
Website Development
For a seamless user experience, we undertook a landing page development. This involved revamping the site's backend to improve loading speed. We ensured the website was built on a solid technical foundation, enabling it to handle increased traffic without compromising performance.
Outcomes
Together, we were able to achieve the following outcomes:
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The new website design and user experience led to a 68.2% increase in page views and a 30% decrease in bounce rate.
The optimized website design and messaging led to a 20% increase in conversion rates.
The website's mobile optimization resulted in a 25% increase in mobile traffic, indicating that the website was more accessible and user-friendly for mobile users.
Solution provided
Post-redesign, Gradia's website saw a significant increase in visitor engagement. With a more intuitive and visually appealing interface, bounce rates fell by 35%. The mobile-optimized design paid off with a 50% increase in visitor conversions. Overall, the revamped and optimized landing page led to a 25% increase in total conversions while providing Gradia with a solid platform for future growth.
Some of our designs
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What our partner says
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The team at Delverise are some of the best people to work with! They execute and get things done quickly and with utmost quality! They did a great job handling many of our suggestions and revisions. Honestly, everything was perfect! 100% planning to work together again in the future! Hands down the best growth team we have ever worked with
Andrew Zelaya
Co-founder and CTO
Want similar results
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Check out some of our case studies
From big wins out the gate to strategic, measured long-term results, we are proud to partner with clients of all stages, sizes and across B2B and Impact on meaningful growth strategies and execution.
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